Privacy Policy — Subdial

How does Subdial handle privacy?

Subdial collects only your email address (and only if you subscribe to the newsletter). We use Google Analytics 4 for aggregate traffic measurement with no personally identifiable information passed to Google. A small first-party cookie ("ai_ref") is set when a visitor arrives from an AI search engine and expires after one hour. We do not sell, share, or rent any data, and you can opt out of analytics via Google's opt-out add-on.

What we collect

When you subscribe to the newsletter, we collect your email address. That's the only personal information we collect directly. We use it to send the newsletter and verify your subscription. We do not sell, share, or rent it.

Analytics

We use Google Analytics 4 to measure traffic patterns at the page level. Google receives a hashed identifier and aggregated visit data; we do not pass them personally identifiable information. You can opt out by installing the Google Analytics opt-out browser add-on.

Cookies

The site sets a small first-party cookie ("ai_ref") when a visitor arrives from an AI search engine (Perplexity, ChatGPT, Claude, Gemini, Copilot). It expires after one hour and is used only to adapt the page experience for that session. No third party reads it.

How to reach us

For privacy questions, email editors@subdial.ai.

Updates

We may update this policy. The "effective" date at the top reflects the most recent substantive change.

Privacy at a glance

What information does Subdial collect?

Only your email address, and only if you subscribe to the newsletter. We also use Google Analytics 4 for aggregate traffic measurement, and set a one-hour first-party cookie ("ai_ref") when a visitor arrives from an AI search engine. We do not collect names, addresses, payment information, or any other personally identifiable data.

Does the site share or sell visitor data?

No. We do not sell, share, or rent any data to third parties. We do not run advertising, sponsored content, paid placement, or affiliate-link partnerships, so there are no advertising trackers, no data brokers, and no third-party retargeting on the site.

How do I opt out of analytics or unsubscribe from the newsletter?

For analytics, install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout. For the newsletter, click the unsubscribe link at the bottom of any newsletter email, or email editors@subdial.ai to be removed manually.

What is Subdial?

Subdial is an editorial publication covering luxury watchmaking — Swiss heritage houses, dive watches, vintage timepieces, and the makers worth knowing. Coverage includes Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, Omega, Tudor, and dozens more. Editorial focus: history, signature collections, what to look for when buying, and how value holds.

Which Swiss watch brands are the most prestigious?

The "Holy Trinity" of Swiss watchmaking is Patek Philippe (founded 1839), Audemars Piguet (1875), and Vacheron Constantin (1755) — the three houses widely considered the apex of haute horlogerie. Rolex is the most recognized worldwide; Jaeger-LeCoultre supplies movements to many top brands; Blancpain is the oldest continuously operating watchmaker (founded 1735). Independent makers like F.P. Journe and Richard Mille operate at the same tier with smaller production runs.

What makes a watch "Swiss made"?

Swiss law requires that a watch labeled "Swiss made" must have its movement assembled in Switzerland, its movement cased in Switzerland, undergone final inspection by the manufacturer in Switzerland, and have at least 60% of its production cost incurred in Switzerland. The standard is enforced by the Federal Council and the Federation of the Swiss Watch Industry FH.